February 8, 2018

Being Illuminated

By Jennifer Borba von Stauffenberg

At Olive, our mission is to align with the most positively powerful people and brands to amplify their voice and story to support them in making an even bigger impact.

What this means is that we want to support people in being seen and heard around the globe. It means that we want to identify who your audience is and support you in reaching them in the most authentic and meaningful way. You might be thinking—how?

Here’s a little insight in how we do it the #OliveWay:


  • Align with your most expressed vision and then take a few steps back to create a path to get there.
  • Identify your target audiences and answer questions like: What would happen when this happens? What wouldn’t happen if this happens? And, what wouldn’t happen if this doesn’t happen?
  • Drill down to the why, when, how and decide if media relations is the fastest approach for your brand.
  • Identify what social media channels you need to have a presence on, because guess what? You don’t actually need to be on all of them. You just need to be on the ones that resonate most with your audiences.
  • Identify messaging for each of your audiences and the best path to reach them.
  • Determine whether or not you need physical events or promotions.
  • Make connections—discuss who you already know that you haven’t connected with and explore who you don’t know that you want to connect with.
  • Dive into everything, becoming an extension of your team to illuminate your greatness. You become seen and heard.

This isn’t rocket science, but there is a science to it. It’s equal parts of our experience and your courage to say what you mean to say and know that your voice matters—it can change the world.

We are ready when you are. Contact us at info@olivecreativestrategies.com for a consultation to discuss your unique and powerful plan, so we can begin illuminating your greatness.