June 6, 2019

LinkedIn Live: What You Need to Know About the Network’s New Feature

By Cree Jones

Any marketer or media company will tell you that video content is king right now, and video continues to be one of the most effective and engaging methods of brand storytelling.

We’ve also seen a significant shift in the industry with more and more brands taking advantage of live video streaming. LinkedIn recently joined the live video craze and unveiled live video streaming to its Microsoft-owned social network. Not all 600 million LinkedIn users have the capability to share live videos though, as it was only rolled out to a few select broadcasters in its early beta stage.

With LinkedIn being a primary channel for B2B marketers and organizations, this is an exciting opportunity for brands to tell their stories in a new way!

How can brands utilize LinkedIn Live?

LinkedIn Live is a great place to share company announcements, product launches and demos, podcast interviews or Q&A’s, events, conferences and more!

Live video vs. native video

You may be thinking whether it’s best to go live or to record a video and upload it later. While we’d like to give you a straight cookie-cutter answer, it’s not as simple as that. There are a few factors to consider such as the timeliness of your content and the predictability of your environment. If you have little control over what’s going on around you or are concerned about what may be heard or seen on a live video, it may be best to go the native route so you have the ability to edit your video before your audience sees it.

Live video offers a unique opportunity to engage with your audience in an authentic, unfiltered manner, which people can appreciate! Social media platforms also notify users when someone they follow are going live so they can tune in on the spot.

Getting Started

Companies and people interested in streaming live to LinkedIn can fill out an application here.

Before launching a live video campaign, it’s best to have a strategy in place. That’s where we come in! We’re happy to strategize with you on the best ways you or your brand can utilize LinkedIn Live and capture the attention of your target audience(s). Shoot us a message to get started: info@olivecreativestrategies.com.