By Czarina Greaney
With a new year, it only makes sense to anticipate new social media strategies, campaigns and skills — but this doesn’t happen just at the beginning of 2019. Every day or week there are new algorithm updates and features to keep up with. The digital era is constantly changing, so the Olives have three helpful tips to make sure your brand stays updated.
Research
The internet is loaded with articles, case studies and emerging trends. Social Media Today, AdWeek, DigiDay and Forbes are just a few of the publications we check out regularly to stay updated. Once a week, spend 15 minutes looking into these helpful websites to catch up on the latest social media trends and technology. The more you know the more your brand will grow!
Explore
Diving into the “explore” tabs on all social media platforms can help your brand become informed. You can find the latest posts, trends and hashtags that are sparking viewers’ interest are displayed on these sections. Take note on which content and ideas fit your brand and then put it to the test.
Set up Alerts
Google is more than just a search engine. Use Google Trends to stay updated on publications with specific keywords and phrases in the digital marketing world. Find out what’s happening in the industry and follow big social media brands or leaders of digital marketing. Google also gives you the option of setting up Google Alerts that will send out notifications each time something new is published on a social media topic you’re interested in. Follow or subscribe to social media blogs and join social media Facebook groups to receive instant updates.
So what are you waiting for? If you’re ready to kick off the new year strong, shoot us an email at info@olivecreativestrategies.com!