By Madeline Balicoco
A picture is worth a thousand words, right? From Instagram Stories to Facebook Live — visual content dominates each major social media platform. We all want to experience a captivating story whether we see it through pictures or experience it through videos. As platforms innovate different storytelling capabilities, brands are presented with a multitude of creative opportunities to go further than words.
Instagram Stories Dominate Feeds
Take Instagram Stories, for example. Through quick snapshots, playful Boomerangs or short videos, you can bring candid stories to life. Not to mention, it’s the perfect opportunity to get your content at the top of your followers’ feeds! Walk them through your story by enticing them to tap and see what’s next. It’s important to ensure each photo, caption and video captivates your followers’ attention, so they follow your story to the end.
Pinterest — A Strictly Visual Platform
Visuals are the fundamental key to Pinterest. Pinners want to find inspiration on just about anything, which is why pins are primarily images. Photos allow users to quickly find ideas and save them for later. With 93 percent of pinners using Pinterest to plan their purchases, ensuring your pins are visually appealing is essential. Pins are vertically oriented, so the longer and more eye-catching your visual content is, the stronger your product or message will come across.
What’s the Deal with Video?
Videos are powerful storytelling tools on social media and their importance is becoming increasingly apparent. Viewers retain 95 percent of a message when they watch it in video compared to only 10 percent when reading it in text. Through audio, imagery and creative shots, it can have a significant impact on your viewers and your message. Videos have also evolved from a one-dimensional, static view to 360-degree experiences on Facebook, Twitter and YouTube. With the capability to take viewers directly into your story, videos continue to become more and more powerful.
In today’s digital age, visual content is at the forefront of storytelling. As we keep moving forward, it’s important to ask — how will you show your story? If you’re ready to amplify it, shoot us an email at firstname.lastname@example.org.