June 5, 2018

Staying at the Cutting Edge of Innovation

By Madeline Balicoco

With changing algorithms, constant platform updates and the rise of new social media channels, the social media strategy you implement today may not work tomorrow. That’s why as digital marketing professionals, it’s imperative that we stay on top of our constantly evolving industry. You don’t want to find yourself at the tail-end of the newest trend, which is why we’ve rounded up our favorite outlets for staying ahead of the curve:

Social Media Today

If you struggle to keep up with each platform’s algorithm and features, then Social Media Today will make your life a whole lot easier. These are two major industry components that are essential to developing an effective social media strategy. By understanding how your channels deliver posts to your current and potential followers, you can optimize your content to fit what the algorithms favor. This will lead to more long-term engagement and reach. Also, you definitely want to know which features each platform is testing and brainstorm how to incorporate them into your digital routine. Once they roll out, you’ll already have a game plan.

Social Media Examiner

In a jungle of constant evolution, Social Media Examiner is an extremely helpful source for navigating new tools and ramping up your results. Filled to the brim with how-to guides and industry reports, you’ll always be in the know on which features you should be using and how to utilize them effectively. You may even discover new tools or strategies you weren’t aware of!


Looking for campaign or content inspiration? Well, look no further! You can head over to Adweek to keep up with what national brands are successfully or unsuccessfully pulling off. Whether it’s a clever influencer collaboration or an innovative way to use different platform features, it’s important to understand what your industry leaders or peers are up to. By keeping an eye on different types of campaigns, content and applications, you’ll be able to harness those ideas and shape them into practical tactics that will work for your organization or business.

Search your channels

Last but not least, hop onto your social media channels to see what’s trending! Make it part of your daily engagement routine to keep your eye out for new industry or user-generated trends you can leverage. When you dive into your platforms, you’ll know which topics and hashtags are authentic and popular. Also, keep your eye out for Twitter chats with other digital marketers, like Sprout Social’s weekly #SproutChat. They’re great opportunities to discuss and learn which digital marketing strategies are effective among your peers.

At Olive, we’re passionate about staying at the cutting edge of innovation. Although operating in an environment of constant change is seen as a challenge, we see it as an opportunity to grow our clients’ accounts to their fullest potential. Are you interested in evolving your digital marketing strategy? Email us at info@olivecreativestrategies.com!