June 7, 2016

The Importance of Being Social

By: Megan O’Neal

Facebook, Instagram, Twitter, Snapchat, Periscope, MySpace (j/k, haha). There are new social platforms popping up so often that it can be hard to keep track. You don’t have to be a pro at them all (we have social media managers for that!); however, it’s important to recognize that when given the proper TLC, social media can be an incredible asset to your media relations pitching efforts! Here’s why:

  1. You’ll make friends. If you’re doing the whole “social” thing right and talking with rather than at others, you’ll make quite a few friends along the way. And you know what’s great about having friends? #SharingIsCaring
  2. You won’t clog up your media interest’s inbox. Want to respectfully remind an editor you (and your recent pitch) exist but don’t want to send another email that’s “just checking in?” Try tweeting! Twitter is a great way to interact with the media organically and add value, by either retweeting one of their articles or starting a conversation about something they’re interested in. But I caution you, DO NOT spam them with unrelated media pitches—the key is to be genuine! Be interested in what they are saying and they will take notice. Besides, becoming social media buds also helps them recognize your name when they see your next follow-up email.
  3. You can support your client and the media simultaneously. Everyone has the same goal: to make their story as visible as possible. The writer wants their story to trend so that their editor will give them more assignments. Your client wants their product to reach as many potential customers as possible. Simply sharing the media hit on social media and acknowledging all parties involved is an easy gesture that goes a long way. Multitasking for the win!

If you’re nervous about sending out your first post, don’t be- everyone has to start somewhere! And if you’re feeling self-conscious about not having many “friends,” just know you’ll always have a friend in me (@megannenicole). Happy posting!