RESULTS
earned media placements in 2024
TV segments
Named “Best Farmers Market in North County” by San Diego Reader
Achieved highest revenue for the Farmers Market & Taste of Cardiff
ASSIGNMENT
In 2023, Cardiff 101 MainStreet launched the Cardiff Farmers Market, but like many new markets, it faced challenges with attendance, vendor retention, and revenue growth in its infancy. The market needed stronger brand recognition and community buy-in to drive foot traffic and ensure vendor sustainability.
Olive PR was initially engaged to support the Farmers Market’s, but due to our early success and high-touch approach, our work expanded to include Cardiff 101’s flagship events, including Taste of Cardiff and Cardiff Dog Days of Summer.
STRATEGY
Our PR strategy was designed as a dynamic mix of strategic storytelling, media, and influencer relations. We positioned BASTA! as a unique culinary destination, ensuring its debut would leave a lasting impression on San Diego’s dining scene
We connected San Diego media outlets and influencers by hosting dedicated nights for media and select influencers. Over 30 of San Diego’s top influencers shared their positive experiences with their followers, generating extensive organic engagement and reach on social media.
We also leveraged Sam the Cooking Guy’s reputation and background to strengthen our outreach efforts, ensuring we connected with the most influential voices in the city.


IMPACT
BASTA! continues to enjoy its reputation as one of the most beloved restaurants in Little Italy’s Piazza della Famiglia. This one-of-a-kind eatery is a place where friends become family, and every meal is a celebration of flavor and connection.
As Sam the Cooking Guy shared, “Working with Olive transformed my business. They were able to help secure the kind of recognition and word of mouth that every restauranteur craves. I can’t thank them enough.”
What it’s like
to collaborate
with Olive PR.
Client Testimonials
"From a business standpoint, my company has doubled and more than doubled in terms of revenue. I really don’t think it could have doubled without Olive. They are an indispensable part of my business."
Michelle Huie
Founder of VIM & VIGR
Client Testimonials
“I could never take that story and tell the world the story, but Olive can. I know what’s going on, but I could never communicate that to the world.”
Marco LiMandri
New City America
Client Testimonials
“From strategy to implementation, we are able to depend on the Olive PR team to produce positive results for OMA. Not to mention that working with them is a joy. Our interactions are always positive...they work very hard and with great enthusiasm, always showing a vested interest in sharing our stories with the media, which often includes wrangling various stakeholders and spokespeople (curators, artists, partners, etc.).”
OMA owner
OMA team
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