Downtown Chula Vista Starlight Parade
The Starlight Parade & Festival is one of Downtown Chula Vista’s biggest events of the year with holiday-themed vendors, a tree lighting ceremony, live music, festive floats, marching bands, classic cars, and more.
Olive PR was brought on to promote the Starlight Parade & Festival during San Diego’s crowded holiday season where numerous events compete for attention. With parades and festivals happening across the region, it was essential to make this South Bay celebration stand out to local media.
Our approach to promoting the Starlight Parade & Festival was highly targeted and strategic in the way that we tapped into multiple markets across San Diego. We identified key audiences, including food enthusiasts, local businesses, history buffs, and art lovers, and tailored specific story angles to resonate with each of them. By doing so, we were able to capture the attention of diverse media outlets, from food blogs to local business journals, amplifying the event’s reach. This approach generated significant buzz across all local media channels, allowing us to engage a wider audience and elevate the festival’s visibility far beyond the South Bay.
The results of our efforts were impactful and widespread, significantly elevating the visibility of the Starlight Parade & Festival across San Diego. Our targeted media outreach resulted in extensive coverage on major local news outlets. Our strategy not only boosted event awareness but also positioned the Starlight Parade & Festival as a premier holiday event in the region.