RESULTS
earned media placements
TV segments
Earned placements in 6 Spanish media outlets (online, print, and broadcast), reaching a key demographic in the South Bay
Record-breaking attendance with an estimated 60,000 event goers
ASSIGNMENT
The Starlight Parade & Festival is one of Downtown Chula Vista’s biggest events of the year with holiday-themed vendors, a tree lighting ceremony, live music, festive floats, marching bands, classic cars, and more.
Olive PR was brought on to promote the Starlight Parade & Festival during San Diego’s crowded holiday season where numerous events compete for attention. With parades and festivals happening across the region, it was essential to make this South Bay celebration stand out to local media.
STRATEGY
Our approach to promoting the Starlight Parade & Festival was highly targeted and strategic in the way that we tapped into multiple markets across San Diego. We identified key audiences, including food enthusiasts, local businesses, history buffs, and art lovers, and tailored specific story angles to resonate with each of them. By doing so, we were able to capture the attention of diverse media outlets, from food blogs to local business journals, amplifying the event’s reach. This approach generated significant buzz across all local media channels, allowing us to engage a wider audience and elevate the festival’s visibility far beyond the South Bay.


IMPACT
The results of our efforts were impactful and widespread, significantly elevating the visibility of the Starlight Parade & Festival across San Diego. Our targeted media outreach resulted in extensive coverage on major local news outlets. Our strategy not only boosted event awareness but also positioned the Starlight Parade & Festival as a premier holiday event in the region.
What it’s like
to collaborate
with Olive PR.
Client Testimonials
"From a business standpoint, my company has doubled and more than doubled in terms of revenue. I really don’t think it could have doubled without Olive. They are an indispensable part of my business."
Michelle Huie
Founder of VIM & VIGR
Client Testimonials
“I could never take that story and tell the world the story, but Olive can. I know what’s going on, but I could never communicate that to the world.”
Marco LiMandri
New City America
Client Testimonials
“From strategy to implementation, we are able to depend on the Olive PR team to produce positive results for OMA. Not to mention that working with them is a joy. Our interactions are always positive...they work very hard and with great enthusiasm, always showing a vested interest in sharing our stories with the media, which often includes wrangling various stakeholders and spokespeople (curators, artists, partners, etc.).”
OMA owner
OMA team
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