RESULTS
media hits over 9 years
Raised - surpassing fundraising goal of $250,000
event attendees in 2024
TV Segments
ASSIGNMENT
The Emilio Nares Foundation, a nonprofit organization that helps families navigate their child’s journey with cancer and other life-threatening illnesses, originally connected with Olive in 2016 to help promote one of their largest fundraising events, Harvest for Hope. The goal was to introduce the event to the community and spread awareness about the mission of the Emilio Nares Foundation in order to increase donations. Throughout the years, Olive has strategized the best way to use media relations to create more visibility for the foundation’s impactful work, helping boost event attendance and increase overall support for the foundation’s cause.
STRATEGY
Our PR strategy has been consistent and targeted outreach. For Emilio Nares Foundation’s Harvest for Hope fundraiser, we targeted regional media including print, online, radio and television and crafted comprehensive media lists of different neighborhoods in the area. In addition, we conducted media outreach for long leads and short leads as well as distributed calendar listings for the event. We specifically targeted journalists focused on nonprofit work, and storytellers looking for an inspiring story in the local community.
Over the past seven years of helping support the Harvest for Hope fundraiser, one thing remained consistent. Each year, we continued to illuminate the mission and the heart of this foundation. Despite one of the challenges being how to make this fundraising event stand out amongst the other nonprofit events and galas, we were able to elevate the event by focusing on the founder’s inspiring story and the foundation’s unique mission. This strategic PR approach ensured that both the media and the public understood the vital role the foundation plays in the community, helping to drive attendance, increase donations and build long-term support for the foundation’s mission.


IMPACT
Year after year, Olive consistently surpassed expectations, delivering PR campaigns that effectively built awareness for the Emilio Nares Foundation and elevated the visibility of the Harvest for Hope fundraiser. The campaign’s success is reflected in over 300 media hits throughout the years, including outlets such as Modern Luxury, Presidio Sentinel, Point Loma OB Monthly, San Diego Union-Tribune, Thrillist, San Diego Magazine, Ranch & Coast, Rancho Sante Fe Review, Encinitas Advocate, Del Mar Times and many others. Harvest for Hope has also garnered significant coverage on San Diego’s major TV news affiliates including CBS 8, NBC 7, FOX 5 and KUSI, as well as features on Spanish-language networks such as Univision and KSDY 50, further expanding the event’s reach to the Latine community of San Diego.
What it’s like
to collaborate
with Olive PR.
Client Testimonials
"From a business standpoint, my company has doubled and more than doubled in terms of revenue. I really don’t think it could have doubled without Olive. They are an indispensable part of my business."
Michelle Huie
Founder of VIM & VIGR
Client Testimonials
“I could never take that story and tell the world the story, but Olive can. I know what’s going on, but I could never communicate that to the world.”
Marco LiMandri
New City America
Client Testimonials
“From strategy to implementation, we are able to depend on the Olive PR team to produce positive results for OMA. Not to mention that working with them is a joy. Our interactions are always positive...they work very hard and with great enthusiasm, always showing a vested interest in sharing our stories with the media, which often includes wrangling various stakeholders and spokespeople (curators, artists, partners, etc.).”
OMA owner
OMA team
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