La Jolla Concours d’Elegance

RESULTS

0
earned media placements
36 0
TV segments
21M 0
reached through influencer collaborations
0
Record attendance compared to previous years

ASSIGNMENT

La Jolla Concours d’Elegance is a globally recognized classic automobile showcase, blending timeless luxury and automotive excellence. The event’s tagline, “World-Class Cars, World-Class Experience,” exemplifies the event’s appeal to car collectors, luxury enthusiasts, and the wider San Diego community. Olive PR was brought on to amplify the event’s local and national visibility through earned media and enhance influencer engagement.

STRATEGY

We implemented a 360-degree campaign combining national, local, and trade media relations, influencer collaborations, and strategic partnerships. Influencers from automotive, luxury, and travel sectors created authentic content that sparked online excitement, and both national and local media enforced the event’s credibility and reputation.

A layered media approach, combining traditional and digital outreach, expanded the event’s reach from local to international audiences.

IMPACT

Our efforts helped the team achieve record-breaking attendance, massive online visibility, and a strong earned media presence across all platforms, surpassing that of prior years. The influencer content elevated the event’s prestige, and our media relations efforts opened doors for media partnerships in future years.


Our work helped the Concours to cement its standing as a premier automotive and cultural experience—for serious car collectors and casual enthusiasts alike.

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