Little Italy Association
When the Little Italy Association connected with Olive over 12 years ago, we were tasked with the challenge to maintain and increase visibility of this premier neighborhood with regional and national media relations and an engaged social media campaign.
We strengthen neighborhoods by turning their core values into connection‑driven campaigns. In Little Italy that meant: first, making families feel welcome; next, helping every restaurant survive the pandemic; and now, fueling long‑term growth. Our mix—targeted media outreach, email, event amplification, and social—centers on the district’s marquee events, then layers in everyday lifestyle stories and, finally, national travel‑and‑tourism angles. Media and social teams share one calendar and seasonal themes so every channel reinforces the same story, yet stays nimble for new opportunities. On social, the strategy shows up as visual, conversational posts that spark real engagement.
Today, Little Italy is regarded as one of the top neighborhoods and top culinary hubs in the city and a top travel destination to visit. With regular media coverage, successful community engagement campaigns and engaged social media accounts, we sometimes have to pull back efforts to manage crowds. Events like Trick-or-Treat on India Street went from a sidewalk event to now requiring full street closures and the annual Christmas tree lighting event spans the entire neighborhood. Taste of Little Italy has sold out year after year now requiring two event dates and the list goes on.