P1440
p1440 was created from the vision of three-time Olympic gold medalist and one-time Olympic bronze medalist, Kerry Walsh Jennings, and husband Casey Jennings’ way of life: to live every minute of the day with purpose – all 1,440 of them. p1440 was an event series that encompassed beach volleyball, health & wellness, personal development experiences and entertainment, mirrored by a powerful digital community that provides inspiration and resources to live life fully.
The p1440 team came to Olive with the task to introduce a movement in the new year that would change the face of volleyball as we know it.
With a movement being led by the most decorated beach volleyball athlete of all time, it only made sense that we shoot for the stars and that’s what we did. At Olive, we are not a throw it all out there and see what sticks team. We like to orchestrate the best outcome and create space for surprises along the way. With a timeline to launch during the Winter Olympics, we thought it would be ideal for Kerri to join the Winter Olympic Correspondents on the Today Show and at the end of the segment, she could teach them some moves. Since she would be in NYC, we thought we could also do media tours.
When you are working with the most decorated beach volleyball player, doors open and with one phone call, the planning began. We launched p1440 on the Today Show and during that week, we scheduled media visits and interviews with the top media outlets in the nation. In p1440’s first year, we were able to secure more than 1,300 media hits that ranged from national coverage and regional coverage in the Bay Area, Las Vegas, and Los Angeles. Media placements secured included: FastCompany.com, SHAPE, Sports Illustrated, Real Simple, ESPN Sports Center, TODAY Show, Los Angeles Times, The New York Times, San Francisco Chronicle, ESPNw, Associated Press, USA Toay, CNN.com, San Jose Mercury News, NBC Sports and more.
Social media served as a useful tool for sharing media hits to increase brand credibility and awareness. By leveraging the national media coverage and Kerri’s legacy, we grew p1440’s digital presence from the ground up.
Establishing meaningful partnerships was influential in p1440’s first year and we were able to connect p1440 with organizations like the One Love Movement, a movement that brings people together to take action and support projects that advance social justice. This partnership resulted in a successful collaboration with p1440 and One Love Movement’s signature yoga event in San Diego. Kerri served as a the keynote speaker and One Love Movement’s founder, Kim Bauman became p1440’s resident yoga expert and led classes at all of p1440’s events. We were also able to connect p1440 to The Chopra Center and coordinated p1440’s involvement in Deepak Chopra and Oprah Winfrey’s 21-Day Meditation Experience and The Chopra Center shared some of its mind, body and spirit knowledge and p1440’s digital community.
Today, p1440 has evolved significantly and continues to provide many opportunities within the beach volleyball community.