Consumer lifestyle

VIM & VIGR

RESULTS

0 x
More than doubled revenue
0
Media hits over four years

ASSIGNMENT

VIM & VIGR, an innovative line of fashionable compression socks, tasked Olive with the launch of their first product line with a goal to aggressively introduce the brand and elevate it alongside household names. Our challenge involved introducing fashion into the world of compression socks and educating consumers about the benefits of wearing them. We chose a multi-pronged approach of leveraging our top-tier media relationships to secure media coverage and executing a comprehensive social media strategy. Because lead-time in media relations is important, Olive began working with VIM & VIGR in June for a September launch.

STRATEGY

We launched our efforts in July with a New York media tour to introduce the products to top-tier media before the public product pre-launch. We targeted consumer media including women’s interest, travel, health, beauty, business, and fashion outlets. Post trip to New York, we dropped into a consistent pitching schedule, including pro-active outreach with creative story topics and editorial calendar pitching. We established social media platforms and a website blog, utilizing social media advertising on a shoestring budget, content management, product giveaways, promotions and targeted posts.

IMPACT

We held in-person deskside meetings with premium media, including Family Circle, Good Housekeeping, Real Simple, VOGUE, Marie Claire, InStyle, Elle, Woman’s Day, Health, All You, and First for Women. To date, we have secured general consumer coverage in The New York Times, Redbook, Woman’s World, Triathlete, Muscle & Fitness Hers, Backpacker, Chicago Tribune, SELF.com, The Los Angeles Times, Babble.com, PopSugar.com, Yahoo.com, “The Doctors,” The Washington Post, Women’s Running, AmericanExpress.com, Inc.com, Conde Nast Traveler, Pregnancy & Newborn, New You.com, among others.

“From a business standpoint, my company has doubled and more than doubled in terms of revenue. I really don’t think it could have doubled without Olive PR. They are indispensable part of my business.” – Michelle Huie, Founder of VIM & VIGR.

What it’s like
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with Olive PR.

Become partners for the long run
Client Testimonials

"From a business standpoint, my company has doubled and more than doubled in terms of revenue. I really don’t think it could have doubled without Olive. They are an indispensable part of my business."

Michelle Huie

Founder of VIM & VIGR

Client Testimonials

“I could never take that story and tell the world the story, but Olive can. I know what’s going on, but I could never communicate that to the world.”

Marco LiMandri

New City America

Client Testimonials

“From strategy to implementation, we are able to depend on the Olive PR team to produce positive results for OMA. Not to mention that working with them is a joy. Our interactions are always positive...they work very hard and with great enthusiasm, always showing a vested interest in sharing our stories with the media, which often includes wrangling various stakeholders and spokespeople (curators, artists, partners, etc.).”

OMA owner

OMA team

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