Holland Partner Group – Oakland Properties
Holland Partner Group manages four luxury residential communities in Oakland—Vespr, Forma, 1717 Webster, and Lydian. The goal was to enhance resident engagement, strengthen ties to the local culture, and increase visibility and desirability of the properties in a highly competitive market.
Olive PR developed two standout collaborative campaigns:
- Oakland Art Murmur Partnership – We worked with Oakland Art Murmur to curate pop-up exhibitions with local galleries in penthouses at Vespr and Forma and hosted Art Walks, incorporating the buildings’ public art. These culturally rich events connected the buildings with Oakland’s creative energy and offered a platform for up-and-coming artists to showcase their work.
- Vibemap Summer Challenge – We partnered with Vibemap to launch a city-wide challenge – the Downtown Oakland Summer Challenge – encouraging residents to explore Oakland’s local businesses, earning rewards and culminating in a community event at Vespr.
Both initiatives showcased the properties as cultural touchpoints while fostering a sense of connection between residents and the city of Oakland.
Olive PR helped position the properties as part of the Oakland experience – not just a place to live. Media coverage, community buzz, and authentic engagement helped reinforce brand value, elevate visibility, and attract prospective residents looking for meaningful city living.