Event

La Jolla Concours d’Elegance

RESULTS

0
earned media placements
36 0
TV segments
21M 0
reached through influencer collaborations
0
Record attendance compared to previous years

ASSIGNMENT

La Jolla Concours d’Elegance is a globally recognized classic automobile showcase, blending timeless luxury and automotive excellence. The event’s tagline, “World-Class Cars, World-Class Experience,” exemplifies the event’s appeal to car collectors, luxury enthusiasts, and the wider San Diego community. Olive PR was brought on to amplify the event’s local and national visibility through earned media and enhance influencer engagement.

STRATEGY

We implemented a 360-degree campaign combining national, local, and trade media relations, influencer collaborations, and strategic partnerships. Influencers from automotive, luxury, and travel sectors created authentic content that sparked online excitement, and both national and local media enforced the event’s credibility and reputation.

A layered media approach, combining traditional and digital outreach, expanded the event’s reach from local to international audiences.

Content text

IMPACT

Our efforts helped the team achieve record-breaking attendance, massive online visibility, and a strong earned media presence across all platforms, surpassing that of prior years. The influencer content elevated the event’s prestige, and our media relations efforts opened doors for media partnerships in future years.


Our work helped the Concours to cement its standing as a premier automotive and cultural experience—for serious car collectors and casual enthusiasts alike.

What it’s like
to collaborate
with Olive PR.

Become partners for the long run
Client Testimonials

"From a business standpoint, my company has doubled and more than doubled in terms of revenue. I really don’t think it could have doubled without Olive. They are an indispensable part of my business."

Michelle Huie

Founder of VIM & VIGR

Client Testimonials

“I could never take that story and tell the world the story, but Olive can. I know what’s going on, but I could never communicate that to the world.”

Marco LiMandri

New City America

Client Testimonials

“From strategy to implementation, we are able to depend on the Olive PR team to produce positive results for OMA. Not to mention that working with them is a joy. Our interactions are always positive...they work very hard and with great enthusiasm, always showing a vested interest in sharing our stories with the media, which often includes wrangling various stakeholders and spokespeople (curators, artists, partners, etc.).”

OMA owner

OMA team

Do you have a stellar brand
that’s mostly unknown?

Too many entrepreneurs, business leaders, and influencers are doing amazing things--but don’t have the awareness they should. And because of that, go nowhere.

It’s time to realize your brand’s full potential.

SCHEDULE A CONSULT
Back
Next Project
La Jolla Art & Wine Festival

This website stores cookies on your computer. Cookie Policy