Arts/Culture Neighborhoods Non-profit

Arts District Liberty Station

RESULTS

0 ,500
total media hits since 2020
0
TV segments

ASSIGNMENT

Arts District Liberty Station is San Diego’s largest Arts & Cultural District located in historic buildings at the former Naval Training Center in the Liberty Station neighborhood. The park-like setting of Arts District Liberty Station is home to nearly 145 museums and galleries, artist studios, dance companies, fine dining, creative retail and other organizations that showcase San Diego’s creative community and provide innovative experiences for the public.

When Arts District Liberty Station connected with Olive in 2020, our goal was to elevate the district’s visibility and attract local, national, and international visitors by promoting its unique blend of history, creativity, and community through targeted regional media relations.

STRATEGY

For Arts District Liberty Station, we developed a focused media relations campaign to position it as a vibrant hub for arts, culture, and creativity. Our goals included promoting Arts District as a center for arts, culture and creativity that offers innovative experiences to both residents and visitor, highlighting Arts District’s arts programs, and emphasizing diversity, inclusion, and accessibility as part of its identity as the “HeART and Soul” of Liberty Station.

We crafted strategic story pitches tailored to key audiences—locals, families, art lovers, etc.—on a timeline that maximized reach and engagement. Media placements have helped establish Arts District Liberty Station as a cultural leader and must-visit destination in San Diego. 

IMPACT

Since partnering with Arts District Liberty Station in 2020 we’ve secured over 2,500 media hits across international, national, and regional outlets. Regionally, ARTS DISTRICT Liberty Station has been featured multiple times on all major San Diego TV affiliates—NBC, CBS, FOX, The CW, KUSI, and ABC—as well as in leading publications such as San Diego Magazine, The San Diego Union-Tribune, San Diego Business Journal, Modern Luxury San Diego, KPBS, and more.

Our combined efforts have established Arts District Liberty Station as a place where creativity, culture and community thrive.

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New City America

Client Testimonials

“From strategy to implementation, we are able to depend on the Olive PR team to produce positive results for OMA. Not to mention that working with them is a joy. Our interactions are always positive...they work very hard and with great enthusiasm, always showing a vested interest in sharing our stories with the media, which often includes wrangling various stakeholders and spokespeople (curators, artists, partners, etc.).”

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