RESULTS
event attendees
TV segments secured for the 2024 USPFC
Police & Fire Trade Publication Features in 2024
ASSIGNMENT
The California Police Athletic Federation (CPAF), a non-profit organization established in 1970, is the governing body for the United States Police & Fire Championships (USPFC), the World Police & Fire Games, the First Responders Relay and the new North American Fall Classic.
CPAF originally connected with Olive regarding one of their most popular competitions, the USPFC, which happens each year in San Diego. The goal was to introduce the event to the community and ultimately increase registration numbers.
STRATEGY
The California Police Athletic Federation (CPAF), a non-profit organization established in 1970, is the governing body for the United States Police & Fire Championships (USPFC), the World Police & Fire Games, the First Responders Relay and the new North American Fall Classic.
CPAF originally connected with Olive regarding one of their most popular competitions, the USPFC, which happens each year in San Diego. The goal was to introduce the event to the community and ultimately increase registration numbers.


IMPACT
Through the years since we began in 202, the USPFC have been featured in over 400 media hits internationally, nationally and regionally. The USPFC have been featured in national trade outlets like International Firefighter, Police1, Firehouse Magazine, Officer, The Fireman’s Grapevine, Sports Destination Management, EMS1, Fire Engineering, Fire Rescue1 and more.
They have also been featured on many of the major San Diego TV news affiliates— CBS 8, FOX 5, KUSI, and ABC 10 multiple times, as well as featured in Times of San Diego, Hispanos Unidos, Ranch & Coast, San Diego Magazine, San Diego Union-Tribune, Lajolla.ca, Rancho Sante Fe Review, and more, many times.
The USPFC continue to prosper each year, and Olive has been brought on to support year-round with various CPAF events in other markets including the First Responder Relay in Las Vegas, Nevada, the North American Fall Classic in Mesa, Arizona, and other smaller events across the United States.
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