La Jolla Art & Wine Festival
The La Jolla Art & Wine Festival (LJAWF) is a cornerstone of San Diego’s cultural calendar, celebrating fine art, wine, and local flavor in the charming village of La Jolla. As the event approached its 16th year, Olive PR was brought on to boost visibility, attract new audiences, and solidify LJAWF’s place as one of Southern California’s most anticipated cultural events.
We launched a comprehensive campaign to raise awareness and drive attendance. Our strategy included targeted media outreach to secure TV and print coverage, influencer partnerships to expand digital reach, and the development of cross-promotional collaborations with local businesses and media sponsors.
To drive engagement, we coordinated social giveaways and encouraged user-generated content. We also helped secure silent auction donations and worked closely with community partners to amplify the festival’s charitable mission of supporting La Jolla public schools.
Our integrated PR campaign delivered broad visibility and deep community connection. The event’s presence in top-tier media and across social channels translated into higher foot traffic, engaged audiences, and elevated brand perception. Through expert storytelling, media execution, and relationship-driven outreach, Olive PR delivered unparalleled exposure and engagement, solidifying LJAWF’s standing as a premier festival in the region.