Arts/Culture Non-profit

Oceanside Museum of Art

RESULTS

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earned media placements in 2024
15 0
annual exhibitions offering unique storytelling opportunities
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Named “Best Museum” in Ranch & Coast’s Best of Diversions & Culture 2024
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Significant rise in foot traffic and public engagement

ASSIGNMENT

Located in Oceanside’s Cultural District, Oceanside Museum of Art (OMA) is North County’s premier contemporary art museum. Despite its impressive programming and location, OMA struggled to stand out among larger regional museums. Olive PR was brought on to increase regional visibility, build media recognition, and position OMA as a leading cultural institution.

STRATEGY

As OMA’s ongoing PR partner since 2021, Olive PR has executed dozens of media campaigns with a focus on storytelling, artist features, and community impact. We maintain consistent outreach to top regional outlets, ensuring timely coverage of exhibitions and milestones, and emphasize OMA’s community-driven mission as a key differentiator.

Our campaigns spotlight everything from the museum’s 25th anniversary to fundraising events and exhibition openings. Every opportunity is treated as a storytelling moment to reinforce OMA’s role as a hub for creativity and connection.

IMPACT

Through strategic, story-led campaigns, Olive PR has elevated OMA from relative obscurity to a cultural leader in San Diego County. The museum’s presence in the press has increased dramatically, driving both attendance and awareness. Today, OMA is recognized as a must-visit destination and continues to thrive as a cultural cornerstone of North County.

What it’s like
to collaborate
with Olive PR.

Become partners for the long run
Client Testimonials

"From a business standpoint, my company has doubled and more than doubled in terms of revenue. I really don’t think it could have doubled without Olive. They are an indispensable part of my business."

Michelle Huie

Founder of VIM & VIGR

Client Testimonials

“I could never take that story and tell the world the story, but Olive can. I know what’s going on, but I could never communicate that to the world.”

Marco LiMandri

New City America

Client Testimonials

“From strategy to implementation, we are able to depend on the Olive PR team to produce positive results for OMA. Not to mention that working with them is a joy. Our interactions are always positive...they work very hard and with great enthusiasm, always showing a vested interest in sharing our stories with the media, which often includes wrangling various stakeholders and spokespeople (curators, artists, partners, etc.).”

OMA owner

OMA team

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