By Jordanne Pallesen
To many, San Diego is a laid-back surfer city with sleepy beach shops and delicious craft beer. But to those of us who call it home, San Diego is bustling with big business and thriving brands that are taking the globe by storm. At Olive, we always keep an eye on the ways media relations and marketing play a role in that success because we love watching our hometown brands grow.
Here are a few San Diego natives that have made waves in their industry and have expanded globally:
JLab Audio — This once small start-up has grown to become one of the top consumer electronic brands in the world! Their earbuds and headphones have garnered national media attention and they’ve recently expanded across the pond into markets like Germany and the UK. JLab Audio keeps it real with their design, quality and affordable pricing.
Night Nation Run & Upper Deck Golf – Night Nation Run is the world’s first running music festival, and it all began right here in San Diego! This 5k is now offered across the nation and around the globe! Did we mention that a portion of all proceeds are donated to Stand Up To Cancer? I’d say, this is a “stand up” brand! The Night Nation Run team is gearing up to launch their next venture, Upper Deck Golf which is a once-in-a-lifetime golf experience where users can play a round of golf inside their favorite stadium. Keep an eye on this brand, it’s sure to score big with consumers!
Coola – Coola Suncare is… well, cool! Their eco-conscious formulas are sourced with a Farm to Face® philosophy, ensuring that they always use the freshest, most potent natural and organic ingredients. Coola has done a fantastic job managing their brand reputation and you’ll only find their products in well-established retailers. We love brands that are doing things right!
Kashi– This natural food brand is a go-to for the Olives when it comes to eating healthy. The Solana Beach-based business is part of the Kellogg’s portfolio but has stayed true to their roots by offering healthy food options to the masses. They recently rolled out a new cereal for kids that is made by kids! Now that’s smart stuff!
Taylor Guitars – Music is the lifeblood of our agency. You’ll never walk into our office without hearing the latest and greatest tunes. The Olive agency has been fortunate enough to work with top musicians and music venues over the years, all of which would consider Taylor Guitars as one of the premium brands in the world! There’s no denying the brand power of this San Diego company.
These are just a few of the many amazing companies doing amazing things right here in San Diego. If you are looking for a creative and innovative team to support you in expanding your brand, please connect with us. Contact us at info@olivcreativestrategies.com.