By Czarina Greaney
Say hello to dazzling autumn hues and pumpkin flavored everything! It’s that time of the year again and we’re falling for it. To help your brand gear up for seasonal celebrations leading up to the holidays, the Olives rounded up three tips to spice up your content, entice your followers and increase engagement.
- Jump onto relevant hashtags
Stick to timely hashtags that are trending. You want to use a variety to strategic hashtags that relate to your posts. To keep your seasonal flare organized, start with the month and brainstorm in-the-moment keywords. For example, September welcomes the beginning of fall. So keep your eye on, #hellofall, #fallvibes and #falliscoming. You’ll gain inspiration and gauge the best hashtags to spread your content.
- Indulge in autumn aesthetics
Warm tones are a must! The start of a new season brings the opportunity to reinvigorate your feed and keep your brand up-to-date. When it comes to fall, weave in orange, reds and pinks into your imagery. If you feel low on color power, take a peek at what other people in your online community are posting.
- Spread some cheer with seasonal events
The tail end of the year is all about giving back! Each month brings a new opportunity and theme to reconnect with your audience. Feature photos and events that encourage followers to give back to their community or an organization. Post content related to annual campaigns and national holidays. Skim the National Day Calendar and you’ll stay on top of important causes like National Breast Cancer Awareness month. Approaching a cause that aligns with your brand in a timely and thoughtful manner will go a long way.
Whether you’re falling for it or not, the season is here! Are you ready to make the most out of it? Then email us at info@olivecreativestrategies. com!